Luke, I am your Car!

Alas, the prodigal student has returned to once again grace his limited readership with another insightful blog post.

Returning to the traditions of this blog post, its time for the new WOW word! Given my prolonged absence; it is out of the kindness of my heart that I have decided to include three new words! The theme of these words can be summed up in one word and that is a 'Diatribe.' Perfect for any verbal onslaught the words recalcitrant, obstreperous and truculent are sure to wow whoever your opposition may be, confusing them into their inevitable defeat. Recalcitrant itself is used to describe an individual who is reluctant to cooperate and is essentially displaying an antagonistic attitude towards any situation. Similarly, 'Obstreperous' is used to describe an individual as loud and brash while 'Truculent' can be used to describe someone who has a tendency to be belligerent.

Having run this blog for over two months I feel it apt to classify myself as a venerated writer, however should this indisputable outlook not be mutual I shall continue striving to commemorate myself in the annals of Great Bloggers, establishing an undeniable legacy! Moving on from the unit of Language and Identity we are now studying 'Advertinfotainment' a neological term that is the culmination of three key forms of media. As you may have noticed the ad above is for the infamous Hyundai Genesis and initially broadcasted during the 2015 Superbowl appeals to the audience in a very unique way. The ad itself showcases various instances of fathers performing acts of bravado by saving their children from various hazardous situations. The final scene shows a father and son in car with the son behind the wheel, caught up at the sight of an attractive girl the son takes his eye of the road and with the father seemingly preoccupied an accident appears to be imminent when suddenly the Hyundai stops by itself in the wake of another car in close proximity to it. The ad personifies the car's safety features as akin to that of a father to his son. In this way the Ad makes good use of pathos, a gift greek word coined by Aristotle; the word is used in describing the appeal of emotion in order to resonate with the viewer. By relating the car to a father audiences are immediately drawn in as the word 'father' is synonymous with safety and care. Similarly ethos is an underpinning quality of the ad, as actually showing the car in action creates credibility as the car is shown as actually being capable of protecting its driver. Finally, though tacit, logos can be inferred from the ad as logically a car that can prevent crashes automatically without the action of its driver is ideal as many times accidents are as a result of accidental yet reckless missteps.  Therefore Hyundai have done a good job at using the key factors of appeal in promoting their product as something that is truly valuable and of much value. I myself would buy one inspire of the fact I simply do not have money or a license, but like that matters.

P.S. The Title of this blog post is clever word play inspired by popular Star Wars quote "Luke I am your father" as in this situation the car is represented to be like a father and I am looking forward to the new Star Wars Movie!

So till we meet again ... May the Force be with you!